Is TikTok being ban on January 19th?

This week, the biggest fear for brands is back—the TikTok ban’s appeal has been rejected. But TikTok's company is planning to appeal this decision. The story is continuing to unfold.

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Meanwhile, TikTok Shop continues to prove its impact on the US economy with some astonishing numbers:

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• $100M in US sales and 30,000 livestreams on Black Friday 🔥 🔥 🔥
• Triple growth year-over-year 🔥 🔥 🔥
• eMarketer released its 2024 report, revealing that 43.8% of US social media users have made a purchase on TikTok Shop. 🔥 🔥 🔥
• A seller has unlocked a new milestone with a $2M GMV made in one livestream! 🔥 🔥 🔥

TikTok also shared its 2024 year in review— It's this time of the year!

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The key word is impact!

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All the metrics are insane, demonstrating a real impact on users' lives, creators' futures, and sellers' revenue. I've shared the link to the press release below, but don’t worry—I’ll share a more digestible version in the next newsletter!

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Till then, enjoy your Holiday parties!

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Hot Tok News

A court upheld the TikTok ban—here’s what it means for the app’s social shopping ambitions

​More clarity ?? this week on the future of TikTok as a U.S. appeals court upheld a law requiring ByteDance to sell its stake in TikTok by January 19 or face a national ban. TikTok has indicated it plans to appeal, leaving the fate of its social shopping ambitions hanging in the balance.
​https://www.modernretail.co/technology/a-court-upheld-the-tiktok-ban-heres-what-it-means-for-the-apps-social-shopping-ambitions/​

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​TikTok Shop’s Black Friday success: $100M in US sales and 30,000 livestreams

‍The numbers are here—TikTok Shop hit over $100 million in single-day sales on Black Friday 👀, with creators hosting more than 30,000 livestreams. Fashion, beauty, and home were the top-selling categories. Although it’s still a small part of the $10.8 billion U.S. Black Friday market, TikTok Shop’s triple growth year-over-year shows its growing influence.
​https://www.businessinsider.com/tiktok-drove-100-million-in-us-black-friday-sales-livestream-2024-12​

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​Trump's Cabinet divided on TikTok ban, raising uncertainty about the app's future

‍An interesting article that lists the different points of view and motivations within Trump’s Cabinet regarding the TikTok ban.
​https://www.nbcnews.com/tech/social-media/trumps-cabinet-picks-deeply-divided-tiktok-ban-rcna181042​

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​TikTok surpasses competitors in social commerce buyer growth for 2024

‍TikTok is forecasted to lead all platforms in U.S. buyer growth, gaining 11.9 million new social buyers in 2024, far surpassing Instagram (+3.9M) and Facebook (+2.6M). TikTok’s unique shoppable content strategy continues to drive rapid growth in a market projected to hit $71.62 billion in 2024.
​https://www.emarketer.com/content/us-social-commerce-forecast-2024​

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​Stormi Steele’s Canvas Beauty Brand sets records with $2M Black Friday livestream

‍Canvas Beauty Brand broke records again with a $2 million Black Friday TikTok Shop livestream. CEO Stormi Steele credits TikTok Shop for revitalizing her business, which now employs 70 people and operates entirely online through the platform. The company’s success highlights the immense potential of livestreaming for beauty brands on TikTok.
​https://www.rocketcitynow.com/article/news/local/local-business-booming-on-social-platform-tiktok/525-680f6bf5-d095-435d-bd50-065c38797d43​

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Insider Tok

TikTok Shop highlights from the holiday campaign

‍During Black Friday and Cyber Monday weekend, TikTok Shop saw a 165% increase in shoppers year-over-year. Creators hosted nearly 500,000 livestreams totaling over 660,000 hours. Over $100 million in sales were made on Black Friday alone, and a third of all purchases went to small and medium businesses.

Top-selling brands included Crocs, Fenty Beauty, Medicube, and Estee Lauder, while smaller brands like EZ Bombs and Little ELF Products also saw massive success. Nicki Minaj’s Pink Friday LIVE attracted 172 million viewers, setting the record for the highest-viewed TikTok Shop LIVE.
​https://newsroom.tiktok.com/en-us/tiktok-shop-a-home-for-product-inspiration-this-holiday-season​

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Year on TikTok 2024: Creativity sparks impact

‍TikTok’s 2024 recap reveals how the platform’s creative community continues to shape trends, drive conversations, and influence purchases globally.
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​https://newsroom.tiktok.com/en-us/year-on-tiktok-2024​

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Tokonomics

TikTok Shop drives 26% social commerce sales growth in 2024

‍TikTok will add 11.9 million new U.S. buyers in 2024, leading the charge as social commerce sales reach $71.62 billion (+26% YoY). TikTok’s high purchase frequency and unique shoppable content make it the dominant player in the market, though growth is expected to normalize in 2025 as buyer fatigue sets in.
​https://www.emarketer.com/content/tiktok-shop-propels-social-commerce-growth-2024​

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In 2024, for the first time, TikTok will have a higher percentage of US users who are buyers than any other platform, at 43.8%.
​https://www.emarketer.com/content/us-social-commerce-forecast-2024​

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Fun Tok

Who knew cucumbers would be so impactful in 2024 (jk)?

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Remember, TikTok mixes entertainment with business, and it's working! You can too! 💪

Tok to you next week! My email is always open if you want to say hi in the meantime!

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